Health & Wellness Expo Toronto launched in three weeks and grew 60% year over year

A consumer show relaunching after a two-year gap needed a website and ticketing fast, and a reason for past visitors to come back.

Ticket sales in the first month: $9,000
Growth year over year: +60%
From signup to launch: 3 wks

Illustrative example. This story shows how Expola is used and what it reports back to an organizer. The organization, the figures and the quote are composed for demonstration and are not those of a named customer.

Visitors gathered in a large modern venue atrium

Photo: Nico Knaack / Unsplash

The challenge

After a two-year pause, Health & Wellness Expo Toronto was relaunching with a new venue, no website and a mailing list that had gone quiet. The producer had three months to the show.

What changed

Expola's onboarding team migrated the old attendee list and the exhibitor catalogue in the first week. The website went live in the second with timed-entry tickets and a family bundle, and the third week's campaign to past visitors reopened the list with a relaunch offer.

“Ever since signing up, we saw bigger returns. It just pays for itself.”
Jordan Ellis, Producer, Maple Live Events

The results

The first month on sale brought $9,000 in ticket revenue, and the show finished 60% ahead of its last pre-pause edition. The second edition on Expola opened sales to the previous year's attendees a full month before general release.

“The onboarding was smooth and it helped our show significantly during the relaunch. We were live in three weeks.”

Jordan Ellis, Producer, Maple Live Events

See what Expola would sell for your event.

A demo built around your program, your ticket types and your show floor.

Get a demo See plans