Glossary
The words the show floor runs on.
Every term an expo team runs into, defined for the people who have to sell the floor and open the doors — not for a dictionary.
Show floor
3Booth booking
Booth booking is the process by which an exhibitor selects a stand on the show floor, agrees a price for it and commits to it.
DefinitionFloor plan software
Event floor plan software renders the layout of a show floor — halls, aisles, stands and features — as an interactive plan rather than a drawing.
DefinitionRebooking
Rebooking is the practice of selling stands for the next edition to exhibitors who are currently on the floor, typically during the final day of the show.
Definition
Exhibitors
2Exhibitor manual
An exhibitor manual is the document that tells an exhibiting company what they must supply, order and comply with before the doors open.
DefinitionExhibitor portal
An exhibitor portal is the logged-in area where an exhibiting company manages its participation: its stand, its deadlines, its staff badges, the services it orders and the leads it collected.
Definition
Registration
3Badge printing
Badge printing is the production of a visitor, exhibitor or staff badge carrying a name, an organisation and a scannable code.
DefinitionHosted buyer program
A hosted buyer program is an arrangement in which an organizer covers some or all of a senior buyer's travel and accommodation in return for a committed number of meetings with exhibitors.
DefinitionOn-site registration
On-site registration is the process of registering and badging a visitor who arrives at the event without having registered in advance.
Definition
Reporting
3Dwell time
Dwell time is the length of time a visitor spends inside an event, or inside a particular zone of it, measured between their entry and exit scans.
DefinitionEvent ROI
Event ROI is the return produced by an event relative to what it cost.
DefinitionNo-show rate
The no-show rate is the proportion of people who registered for an event but did not attend it, measured as registrations minus check-ins, divided by registrations.
Definition
Comparisons
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