Marketing automation
Campaigns that start themselves.
Email and SMS from one sender, on one list you own, triggered by what each contact did last edition.
Marketing automation
What it does.
Segments from the record
Past attendees, lapsed exhibitors, VIPs by edition. Built from purchase history, not a spreadsheet.
- Attendance by edition
- Company and role fields
- Consent captured at checkout
Sequences that run
Loyalty release, abandoned checkout, company win-back, rebooking window, post-show story.
- Templates for each sequence
- Send-time by timezone
- AI-drafted copy you approve
Attribution you can trust
Revenue by campaign, wave and channel, because the checkout and the campaign share a record.
- Campaign revenue reporting
- Open, click and purchase per contact
- Suppression and unsubscribe handling
Works with
Connected to the tools you run. And an open API for the rest.
Photo: Margo Evardson / Unsplash
Customer story · Harbour Food Festival
Harbour Food Festival doubled direct ticket sales in one season
A three-day waterfront festival moved early-bird waves and add-ons onto its own checkout and kept the margin it had been paying away.
Read the storyFAQ
Quick answers.
More of the platform
Website & conversion system
A site that ranks and converts, in every language.
Ticketing, registration & badges
Fewer no-shows, fewer support tickets.
Branded event app
Your event in every attendee's pocket.
Exhibitor & sponsor sales hub
Sell the show floor from the plan.
Operations command center
Live KPIs. One source of truth.
Exhibitor portal & onboarding
One portal for the expo. No more email archaeology.
Lead capture & exhibitor ROI
Scan-to-lead, consent-aware, delivered clean.
Payments, add-ons & revenue
Upsells and add-ons designed to convert.
Entrance, access & queue control
Reliable scanning, access rules, no queues.
Sponsor deliverables & reporting
Every deliverable tracked, packaged into a report they renew on.
See what Expola would sell for your event.
A demo built around your program, your ticket types and your show floor.