Resources
Free guides on growing your event.
Videos, playbooks and buyer's guides from organizers who sell direct.
Photo: Alexandre Pellaes / Unsplash
Event SEO: three wins to land before ticket sales open
Most event websites lose their own name to marketplaces and listings sites. Three fixes put the official site back on top, and they take an afternoon.
Read the guidePhoto: Evan Marvell / Unsplash
Buyer's guide9 min readThe organizer's guide to first-party ticketing
What changes when tickets are sold on your own domain: fees, data, checkout, and the questions to ask before you switch.
ReadPhoto: Yvette de Wit / Unsplash
Playbook6 min readEarly-bird pricing that fills the hall
Tiered releases work when each wave has a reason to exist. A structure that sells the first 40% early without training buyers to wait.
ReadPhoto: Aaron Douglas / Unsplash
Playbook8 min readSelling the show floor: booth pricing and the live plan
How trade fairs price stands, sequence sales, and turn rebooking into the largest single week of revenue in the year.
ReadPhoto: Walls.io / Unsplash
Guide7 min readEvent email sequences that bring people back
Five automated sequences that do most of the work of a returning audience, and the data each one needs to run.
ReadPhoto: Wan San Yip / Unsplash
Buyer's guide6 min readChoosing an event app: build, buy, or brand
What attendees actually use in an event app, what it costs to build one, and when a branded app on a platform is the better answer.
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Organizer stories. How real shows moved off marketplaces and grew.
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