B2B Procurement Congress grew group bookings 20% with corporate checkout

A professional congress made it easy for companies to send teams: one invoice, many badges, and a delegate manager who never has to call.

Group and corporate bookings: +20%
Average corporate order: $2,500
Of revenue from corporate bookings: 48%

Illustrative example. This story shows how Expola is used and what it reports back to an organizer. The organization, the figures and the quote are composed for demonstration and are not those of a named customer.

Panel discussion on stage in a large auditorium

Photo: Product School / Unsplash

The challenge

Most of the congress's revenue came from companies sending delegations, but the checkout was built for individuals. Delegate managers registered colleagues one by one, requested invoices by email, and often gave up until the week before the event.

What changed

Group and corporate bookings let a delegate manager reserve seats, pay by invoice and add names later from a company portal. Automated reminders nudge the manager to complete names before badge printing, and reporting shows corporate revenue by account.

“Without Expola, I don't think this congress would still exist. That's the truth.”
Anna Schreiber, Head of Delegate Sales, Kongress Partner

The results

Group and corporate bookings grew 20% in the first edition, with an average order of $2,500 and 48% of revenue now coming from companies. Because corporate seats are reserved earlier, the congress forecasts its capacity two months sooner than before.

“Corporate buyers do not want to register twelve people one at a time. Now they don't have to, and they book earlier because of it.”

Anna Schreiber, Head of Delegate Sales, Kongress Partner

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