Logistics & supply chain expos
One RFP at a logistics expo is worth a thousand scans.
Automation projects run to seven figures over a year, and the exhibitor's return is counted in tenders entered.
Intralogistics shows sell into a year-long procurement cycle. A lead list describes none of it, so the show's value depends entirely on whether it can identify the buyers and record the stages that followed.
Forklift and materials handling manufacturers, racking and storage, conveyor and sortation, robotics and AGVs, warehouse management software, packaging automation, and third-party logistics providers.
Warehouse and distribution managers, supply chain and operations directors, retail and e-commerce fulfilment teams, procurement, systems integrators, and consultants.
Where the money is
What decides whether a logistics expo makes money.
Where the revenue sits, why exhibitors here stop rebooking, and what makes the attendance number misleading.
01
One RFP is worth a thousand scans
Automation projects run to seven figures over a year. The exhibitor's return is measured in tenders entered and site surveys booked, and a lead list is simply not that, however long it is.
02
The visitor who matters arrives with a site and a budget
Site count, throughput and automation stage decide whether a conversation is real. Without those captured, an integrator cannot tell a buyer from a student, and they will price your stand accordingly.
03
Free registration fills the hall with the wrong people
Open registration inflates attendance and dilutes the roster. Exhibitors in this sector are analytical enough to measure exactly how much of your number was irrelevant to them.
Exhibitor ROI
What your exhibitors actually count.
Every sector judges a show on a different number. These are the ones that decide whether a stand gets booked again.
RFP invitations
Being invited into a tender is the real outcome; the sale is a year away and worth seven figures.
Site surveys booked
A survey scheduled at the visitor's warehouse is the strongest qualifying step this sector has.
Integrator and partner meetings
Systems integrators carry the projects, so a meeting with one is worth many end-user scans.
Playbook
How the good ones run it.
01
Qualify on warehouse profile at registration
Sites, throughput and automation stage declared up front, attached to every scan. It is what turns a badge into a lead a systems integrator will follow up the same week.
02
Book site surveys from the stand
A survey scheduled at the visitor's own warehouse is the strongest qualifying step this sector has, and the only one that can be counted on the day.
03
Report by pipeline stage
RFPs entered, surveys booked, integrators met. The show cannot claim the eventual contract, but it can own every stage that led there — and that is what renews the stand.
What the platform has to do
The logistics & supply chain specifics.
- Sites, throughput and automation stage captured at registration
- Site surveys booked from the stand into the exhibitor's calendar
- Integrator and end-user visitors distinguished in the roster
- Pipeline-stage reporting rather than lead volume
- Verified attendance reported against free registrations
- Exhibitor history held across editions for year-long sales cycles
FAQ
Running a logistics expo.
See Expola set up for a logistics expo.
A demo built around your floor plan, your exhibitor mix and the deadlines your sector actually runs on.