Also calledLead captureBadge scanningLead scanning
What a lead record should contain
A scan on its own is a name and a company, which is not yet a lead. A usable record adds who scanned it, when and where, what the visitor said they were looking for, how qualified they are, and a note. The best systems make that take five seconds on a phone, because anything slower gets skipped at a busy stand.
Why it decides whether an exhibitor rebooks
Exhibitors do not renew because the event was well run. They renew because they can point at a number. If the lead report is ready before they leave the hall, the rebooking conversation happens while the value is obvious; if it arrives as a spreadsheet a week later, the decision has already been made.
Where organizers usually get it wrong
Buying lead retrieval from a separate vendor means the leads live outside the registration data, so the organizer cannot see how many were captured, which stands underperformed, or what a zone is worth. When scanning writes to the same record as the booking, that reporting is free.