Festivals
Sell the first 40% early, keep the margin.
Early-bird waves, add-ons and a waitlist on your own domain, with campaigns to the audience you built last year.
- 2.1×
- Direct ticket sales at Harbour Food Festival
- $19,000
- Saved in marketplace fees in one season
- +$72,000
- Ticket revenue from add-ons at checkout
Illustrative figures, composed to show what the platform reports. They are not audited totals across customers.
01
Early-bird waves that end themselves
Loyalty release, public early-bird, general release. Cap by quantity, announce by date, and let the checkout close each wave.
02
Campaigns from your own list
Last year's attendees get the release first. Abandoned checkouts get a nudge. Nobody exports a spreadsheet.
03
Revenue by wave, channel and add-on
See what sold, from where and when, in a report that is ready during the festival rather than after it.
Checklist
Built for the season
- Release waves with quantity caps
- Add-ons, tastings and experiences at checkout
- Waitlists for limited sittings
- Multi-day and camping passes
- Vendor and stallholder booking on the site plan
- Support staffed through show days and evenings
Photo: Margo Evardson / Unsplash
Customer story · Harbour Food Festival
Harbour Food Festival doubled direct ticket sales in one season
A three-day waterfront festival moved early-bird waves and add-ons onto its own checkout and kept the margin it had been paying away.
Read the storyFAQ
Quick answers. Festivals, in practice.
See Expola set up for festivals.
A demo built around your floor plan, your program and your ticket types.